Over the last two decades, there were a bunch of really successful dating/matchmaking-related startups coming out of Europe. However, people and dating apps have shown how to adapt to life with restrictions (which we hope will end soon!). The pandemic has greatly impacted this sector, preventing users from meeting at first and forcing them into changing their consumption habits in terms of online dating. The current trend is to promote ‘slow dating’ with one swipe a day to prevent ‘swiping burnouts’, use hyperlocalisation and GPS to meet someone you recently came across, and more!
Dating sites have a bright future ahead of them, especially with lifestyles and consumption patterns that are constantly evolving, and digitalization that is increasingly present.